Digitisation is helping brands and their customers communicate, forming narratives and relationships. Whether it's Netflix taking its viewers to prom, or Anchorman's Ron Burgundy reading the regional news, brands are manifesting in the real world, disguised as human beings.

Smartphones are no longer just a means of communicating. They wake us up, get us from A to B and even help us find love. We’ve almost forgotten their original purpose. Text trumps voicecalls and apps trump SMS – it’s a good time to ask – what’s the future of the mobile phone?

Marketers often use calls-to-action in adverts, telling viewers to 'like us on Facebook' or to 'buy now, while stocks last'. Yet new research shows that many people are put off by overly-assertive messages, especially when they're from their favourite brands.

It’s a widely known fact that ostriches can’t fly, but that doesn’t necessarily mean they don’t want to. In Samsung’s latest ad that showcases the Gear VR headset, the historically flightless bird finally gets it’s wings – a metaphor for how VR can make anything possible.