Despite the fact that around 11% of Australians identify as LGBTQI, just 5% of characters in TV dramas between 2011 and 2015 were non-straight. Looking to tackle this lack of representation, Starting From Now is a web series following the complicated lives of its four lesbian protagonists.

With LGBTQ kids experiencing more bullying, risky sexual behaviour and higher suicide rates than their non-LGBTQ counterparts, educating young people on LGBTQ issues is more important than ever. So, how is Queer Kids Stuff and other brands getting the message across?

The Sims has removed gender divisions. While earlier versions of the game restricted the haircuts, clothes and physiques players could give characters, an update will make all content accessible regardless of gender – ideal for a new generation of players who are more accepting of sexual fluidity.

Gender norms are changing, and young people feel freer to explore and express their gender identity than ever before – especially with make up. Illamasqua’s Christmas campaign focuses exactly on that, promoting its makeup as inclusive and gender neutral.