Signal9 Nov 2017
Toymakers appeal to Gen Z’s love for unboxing videos

Toymakers once depended on advertising to kids between their favourite TV shows, hoping they'd nag their parents enough to buy certain toys. But as Gen Zers place more trust in their peers over what to buy, toymakers are turning to the demographic's love for unboxing to stay in the game.

Toymakers appeal to Gen Z’s love for unboxing videos