In a bid to protect creatures small and large, leading Italian fashion house Gucci is discontinuing the use of animal fur in all its collections from 2018 onwards. The move should help win over ethically-minded Gen Yers, who want to spend on brands that reflect their values.

French label Vetements has turned heads in the fashion industry ever since it rose to fame for selling a $330 replica of a DHL driver’s uniform t-shirt. Now, it’s endorsed internet-era copycat Vetememes, in a move that proves it understands a younger, more internet-savvy luxury consumer.

As one of the most visible accessories, handbags are a statement of individual style. Now, Gucci wants to make them more personal with its DIY customisation service. Given that 66% of Gen Y ditch brands because they don't mirror their identity, will personalisation become key to luxury loyalty?

That effortless sense of style and just-so way of carrying oneself – some people have it and some don’t. But how exactly do we determine what is and isn’t cool? Joel Dinerstein, author of The Origins of Cool in Postwar America, explains the origin of ‘cool’ and its evolution over the decades.