Unilever will start providing detailed information on the ingredients in the fragrances for all its personal care brands. Catering to the 94% of people who say brand transparency is important, the FMCG giant hopes the move will improve people’s trust in its brands and products.

Procter & Gamble, the world’s largest FMCG company is set to start listing the ingredients in fragrances for a range of its products. Catering to people’s growing demand for transparency, the company hopes that by opening up it will instill more trust in its products.

Beautiful craftsmanship and fine fabrics aren't cheap, especially given the 800% markup between factory and shop floor. But now that US start-up Everlane is cutting the middle man to make ethical premium clothing affordable, its ‘radical transparency’ could really shake things up.