Buying organic rabbit food, brushing your cat’s teeth, and sending your dog for hydrotherapy are no longer considered eccentricities. Pets are taking on human status, and they’re being treated accordingly. How can brands help enrich the lives of pet parents and their beloved fur babies?

Be it putting off marriage, hopping between different jobs, or waiting longer to buy a house, Gen Y are renowned for their reluctance to commit. Research has found that 44% of Gen Yers see their fur babies as a parenting test run for having kids in the future.

No one can resist puppy dog eyes – whether it's for your own dog or a stranger's on the tube. The reason you can’t get enough of your dog is now scientifically proven – people don’t exaggerate when they say they love their dogs; they feel the same affection for them as they do their own families.

Many pet owners see their furry friends as members of the family, splashing out on them accordingly. But when heading abroad, it can be difficult to leave one’s pooch languishing in a kennel. Pawshake offers another option, providing a platform through which owners can connect with pet sitters.