The line between social networks and e-commerce is blurring, making room for platforms like Poshmark to attract users who have a passion for fashion but who also crave authentic, personal shopping experiences. How has this app captivated an audience of wannabe Gen Z entrepreneurs?

Gen Z’s lack of brand loyalty spells trouble for established fashion labels, but creates an opportunity for innovative start-ups to win their custom. With a focus on comfort, style and good value, college apparel brand Hillflint is showing that students will pay more for a higher quality product.

Cabi is the largest direct seller of clothing in the US, raking in $250 million in 2016. Promoting female empowerment and personal style relationships alongside fashion, it’s proven a hit with employees and customers alike. But why are people choosing to flog clothes from their living rooms?

That effortless sense of style and just-so way of carrying oneself – some people have it and some don’t. But how exactly do we determine what is and isn’t cool? Joel Dinerstein, author of The Origins of Cool in Postwar America, explains the origin of ‘cool’ and its evolution over the decades.