Convenience is a major perk of shopping online, but who wants to spend five minutes filling in card details once they reach the checkout? From PayPal to mobile wallets, shoppers want more payment options to ensure a seamless shopping experience from start to finish.

Two out of five internet users have bought a product online. But a lengthy payment process means we often abandon purchases at the checkout. What if you could buy using just an email address and postcode? By separating ‘buying’ from ‘paying’, Klarna promises stress-free online shopping.

The traditional buying model relied on three steps: experience a need, shop to satisfy that need, then use the product. But with 45% of shopping journeys now using mobile to discover or buy, purchasing has been integrated into people’s daily routines. How can brands adapt to this new retail reality?

Mobile shopping is meant to be convenient, but it can be incredibly frustrating. Between small text, fiddly checkouts and slow pages, platforms that aren't mobile-friendly can even put people off a purchase. A study of over 100,000 shoppers has unearthed what really grinds people's gears on mobile.