Cloud over Sidra is the United Nations' first ever virtual reality film. It follows a twelve-year-old girl – named Sidra – who lives in the Za’atari camp in Jordan, and is designed to support a UN campaign highlighting the vulnerable state that is refugee life.

2015 will see an avalanche of virtual reality devices appear in the mass market, with the likes of Sony, Google, Facebook and Microsoft targeting gamers across the globe. The technology may now be an attainable reality, but will it be used for anything beyond video games?

Going to the theatre is an opportunity to culturally enrich yourself and escape reality – and ads before the show haven't historically been part of the experience. In an attempt to increase revenue and interest in the arts, small theatres in France will be showing ads from late 2017.

VR can increase empathy and connect us to experiences we’ve never had before. But can it help revitalise a stagnating creative industry? In a bid to win over new audiences, the National Theatre is opening a new space for playwrights to experiment with immersive tech.