Signal11 Oct 2017
KFC goes after Gen Yers in China with Mojito Girl

As evidenced by the popularity of unicorn frappucinos and panda-shaped treats, many Gen Yers eat with their eyes. In China, KFC’s non-alcoholic cocktail ‘Mojito Girl’ is bright pink and promoted by a quirky avatar, aiming to attract Gen Z and Y girls with sugary cuteness.

KFC goes after Gen Yers in China with Mojito Girl