With just half an hour of mobile video eating up 5.25GB, the data demands of streaming music, movies and TV shows on-the-go can quickly add up. Three’s Go Binge plan gives customers unlimited streaming of content on Netflix and Deezer, without the worry of extra charges.

With mobile now the norm, people are used to being able to access content whenever they want, regardless of where they are or what they’re doing. Netflix is now making this easier than ever with the introduction of a download function, which allows its 83 million users to watch offline and on-the-go.

From Netflix to Spotify, our smartphones are full of apps and platforms that gobble up mobile data. And as a result, our current 1GB and 2GB plans may not hack it for much longer. In fact, it's estimated that Americans will be using 22GB of data a month by 2021.

If you’ve sung along to Carpool Karaoke, or been mesmerised by a 30-second Tasty recipe, then you’ll know just how engaging video content can be. Video will account for 69% of all consumer internet traffic by 2017, but how can brands best harness this visual medium to engage people online?