Music fans may not buy as many albums as they used to, but they’re still supporting their favourite artists and discovering new ones via festivals and services like Shazam. In the second of our two-part series we explore how live music and data mining are shaping the future of the industry.

When life gives you lemons, make lemonade. And with the music industry in flux, that's exactly what Beyoncé has done. Visual album Lemonade debuted on HBO, before being released exclusively on Tidal, seeing sign-ups surge accordingly. Is this what the future of the album launch looks like?

Bourbon is booming, rye is on the rise and Tennessee is thriving as US drinkers fall back in love with dark spirits. But a clever ad campaign isn't always enough for a brand to stand out. How did Jack Daniel’s grab people’s attention and remind them that whiskey is the drink of rock and roll stars?

Jazz is back in a big way, with hip hop, electronic and pop fusions opening it up to young listeners with eclectic listening habits. How have streaming services and mainstream musicians contributed to this resurgence? And can this interest see jazz emerge as more than a niche genre?