Children today serve as style extensions for their parents, whether that means being dressed as ‘mini-mes’ or in niche, hand-made attire. But what’s prompting mums and dads to splurge on their little ones like never before? And what factors shape fashion choices when it comes to high-end kidswear?

Tapping into the gender-neutral movement, Tootsa MacGinty is an award-winning, unisex clothing brand for kids. Pioneering a shift in parenting styles, it's one in a number of brands clothing tomorrow's generation. But could it also be a nod towards the future of kids’ retail?

Becoming a parent for the first time is a joyous occasion – but it's also highly stressful. With so many conflicting sources of information at their fingertips, it's unsurprising that women often feel anxious about being a good mother. How can brands lend a helping hand at this time?

Debate still rages as to whether it's acceptable for grown women to wear leggings as trousers, but in the age of athleisure, the general consensus is tipping towards 'yes'. Yet for kids, whose priority has always been comfort, there's less dispute; they're embracing leggings wholeheartedly.