The English language is constantly shifting, with merging communities and tech making it evolve faster than ever; 86% of British parents think teens speak a different language on social media. So how can brands use words, emoticons and colloquialisms to better communicate with their audiences?

Over two billion smartphone users send six billion emojis a day. And most Gen Yers now believe that these symbols improve our ability to communicate. But research shows that emojis may be more confusing than we think, as they can have different meanings to different people.

Emojis may be everywhere in digital communications, but next to stickers, they’re starting to look dull and dated. Brands and celebrities, including Kim Kardashian West, are cashing in on the craze with their own sticker apps, simultaneously embedding themselves in people’s mobile lives.

Audio innovations are reshaping how older people interact with the world, enabling them to engage in the digital landscape in ways that feel more natural than swiping and typing. How exactly are audiobooks and voice assistants helping to bridge the technology gap between generations?