In Brazil, where watching TV is the primary form of leisure for 81% of the population, streaming services are thriving. Looke, a home-grown provider, has been gaining ground in the market, but how is it managing to compete against the might of international players like Netflix?

The internet has allowed people to collaborate on almost anything from crowdsourcing a movie, to renting a spare room. But a 24-year-old Brazilian social entrepreneur is reinventing the collaborative network by allowing users to exchange time and skills, rather than money.

From socialising on Snapchat to getting gourmet dishes delivered to your door to binge-watching the latest Netflix series, digital leisure is having a profound effect on the way Gen Yers spend their downtime. Is staying in really the new going out? And what will prise people from their sofas?

Spotify boasts over 100 million users, who generate masses of data each day. For the ‘It’s Been Weird’ campaign, the streaming service has used this information to weave narratives around people’s listening habits, exposing their guilty pleasures and secret, themed playlists on billboards.