Summer camp is a quintessentially American experience, forging memories of paddling canoes, swimming in lakes and endless campfires for those that went. Camp No Counselors is bringing back that summer feeling by letting adults overrun kids’ retreats, but what’s driving grown-ups back to camp?

Whether it’s Secret Cinema taking people Back to the Future, or the revival of classic shows like Twin Peaks, the promise of a nostalgic experience is a big consumer draw. Andrew Abeyta, who studies the psychology of nostalgia, explains to Canvas8 how reflecting on the past can affect us today.

Dreamland delivers traditional seaside thrills packaged in quaintly vintage aesthetics, aiming to attract the Instagram generation as much as young families and nostalgia seekers. It hopes to inject culture into the theme park experience, but will kids really want to ride in an upcycled dodgem?

From elaborate Lego sets to Nerf guns, the adult toy market is seeing a resurgence. As harsh circumstances like job insecurity and soaring real estate prices prevent Gen Y from getting a grip on the perks of adulthood, they’re taking ownership of their prolonged childhood instead.