The number of Americans drinking a cup of coffee every day has risen between 2016 and 2017. People in the US are increasingly seeking regular caffeine kicks, but instead of reaching for instant, they are opting for gourmet and espresso-based beverages.

Clamorous examples of failed rebrands pepper headlines worldwide. Some have prompted highly-subscripted petitions, while others have generated mocking or hostile campaigns by fans. So how can a brand implement a rebrand without losing its fans?

With sugar the new demon ingredient, and a public increasingly scrutinising what they’re putting into their bodies, major food and drink brands are scrambling to cater to the health-conscious consumer. Can Coca-Cola Zero Sugar prove that there’s still a space for fizzy drinks in the diet?

The on-demand economy has already revolutionised commercial behaviour around the world – and now it covers donuts, too. US junk food institution Dunkin’ Donuts is set to test on-demand food delivery, meaning you don’t even have to leave the house to get your mitts on those sugary treats.