BT reminds people it’s good to talk with 'Be There'
All of BT’s brand divisions are set to be channelled through a unified strategy, under the strapline ‘Be There’. The move highlights how technology has disrupted not just how communications are advertised, but how people communicate in general.
Do you check your work emails on the weekend? Read your texts during dinner? Chat to mates from home when you’re on holiday? We may be constantly connected, but many people believe there’s a time and place for tech. Canvas8 sat down with 20 Brits to find out when they’d prefer to switch off.
Phubbing – or phone snubbing – is often imagined as a practice carried out by rude teenagers who would rather communicate via social media. But recent Gen Z complaints over their parents’ device usage highlights how they're re-evaluating technology’s impact on their relationships.
Yondr: sweeping people up in smartphone-free experiences
case study·
13 May 2016
We’re constantly on our phones, using them to document our lives rather than enjoying the moment. US start-up Yondr aims to improve the live music experience by creating tech-free spaces that block signal too. But do Gen Y really want to miss out on that perfect Instagram opportunity?
Tech can’t change the way we love (yet), but it has changed the way we date. Globally, 91 million people use dating apps, with Tinder boasting 50 million users. But swiping has become boring. So what’s filling the gaps in the market? And how do people want to find love in 2015 and beyond?