Renting out spare rooms revolutionised vacationing, but Airbnb is now looking to invest in something more upscale. As a generation of backpackers and budget travellers grows into adulthood, the company is buying out luxury rental properties that suit more affluent vacationers.

“Sharing is caring,” states a TV spot from holiday home rental company HomeAway. “Or at least that’s what they told us.” Actually, the spot highlights the uglier side of sharing holiday amenities like pools or bathrooms. But can HomeAway dethrone Airbnb by undermining the sharing economy?

Black Tomato has established itself as a travel disrupter by offering extreme, distinct experiences tailor-made for high-earning clients. Now, it’s taking personalisation to the next level with Blink, which lets people design their own luxury camping trip – one that the brand will never recreate.

Attending VIP champagne receptions, accessing exquisite private collections, enjoying the world’s most esteemed art historians as tour guides; the Art Fund's luxury holidays are based around great creative moments in history, but what justifies the price is exclusive access.