As male depression gains broader public attention and young women adopt a ‘sad aesthetic’ online, brands are being challenged to consider how they communicate to an emotionally charged society. How can they help people in their quest for inner happiness and free expression?

Breaking up is hard to do – and it’s gotten even more difficult since the advent of smartphones and social media. From resisting stalking an ex on Facebook to encouraging positive thoughts, Break-Up Boss promises to get people through the emotional aftermath of a freshly-ended relationship.

Divorce used to be a dirty word, but with almost half of marriages now ending this way, attitudes are adjusting. Increasingly, people are looking for a ritual to mark the end of married life, and however they want to usher in their new singledom, Divorce Party Planner is on hand to help.

Whether you want to bury your face in a tub of Ben & Jerry’s or crack out a voodoo doll and build a bonfire, the heartache attached to ending a relationship is palpable. But while the formation of new relationships has contributed toa $2 billion industry, what’s to become of the break-up market?