Around 200 million people in China have a live-streaming account. For some, watching others’ daily existence has become a way of life, whether that’s seeing someone eat noodles or witnessing a prankster set his car alight. What’s behind this social media sensation? And why is it so addictive?

Babies born in China in 2015 (the Year of the Sheep) are thought to be unlucky. So unlucky that thousands of mums rushed to have a baby in the more favourable Year of the Horse. Superstitions still hold fast in rapidly modernising China. How can international brands avoid making cultural mistakes?

With over 222,000 Twitter followers and a site that attracts 6.5 million visitors per month, Susan Miller is the world’s most sought after astrologer. Her devotees plan their lives around her horoscope charts, from cancelling meetings to moving surgeries. But what’s got people looking to the stars?

India is the world’s third largest start-up ecosystem, and it's experiencing an unexpected boom in astrology-related online ventures. From Astrospeak, a mobile app offering astrological services, to Monkvyasa, a marketplace for the occult sciences, why are India’s start-ups looking to the stars?