'Don’t judge a shampoo by its bottle' is how the saying goes, right? A stunt from Suave suggests that many people don't follow this advice; the brand tricked Gen Y beauty influencers into repping the drugstore shampoo by dressing it up in a luxury bottle, with a new name and minimalist branding.

Van Leeuwen’s product has remained the same, but fresh pastel packaging has made the ice cream brand an Instagram favourite, working wonders for sales. As Instagram becomes more influential than advertising, companies are putting more emphasis on insta-friendly design.

The average woman spends £18,000 on make-up in a lifetime. Beauty Pie – a ‘buyers’ club for beauty addicts’ – aims to help them make the most of their money, delivering products to buyers hot off the factory floor. But can an online shop with no ad budget hope to topple industry giants?

Every beauty junkie strives to find that perfect shade of red lipstick. But getting that Chanel shade for a fraction of the price feels like even more of an achievement. Dupe culture has risen in recent years, and Temptalia wants to help people in their hunt for cheaper versions of cult products.