New mums love splashing cash on their little ones, with spending on baby products in the US up 23% between 2006 and 2013. But research has revealed that parents are giving more thought to their babies’ appearance, with Latino and Russian parents most conscious of their child's looks.

Three-quarters of women see second-hand clothing as being identical in quality to new garments – and some even consider it to be more valuable. Sustainable fashion brand Ace & Jig is tapping into this sentiment through timeless design, free repairs and fan-centric swap parties.

Becoming a parent is one of life’s most stressful – albeit cherished – moments. With Brits spending an average of £1,619 to prepare for a baby, some mums are buying on their smartphones at all hours. But how do new mothers really like to shop? And which brands are meeting their needs?

Gen Y are growing up and having kids. And Mamas & Papas is keen to attract the attention of this coveted generation of new parents. But will a digitally-enhanced, full-service shopping experience be enough to turn the business around? Or will Gen Y be heading elsewhere for their baby clothes?