Long regarded as fringe participants, women now represent a significant part of the gaming community, making up around half of players in the US and UK. With a whole new generation of girls ready to ‘press start’, how can this stereotypically male-focused industry be more female-friendly?

Only 22% of game developers are women, and female characters within the medium are often underrepresented and oversexualised. To make things worse, new research hints that the more time teen boys spend playing video games, the more likely they are to develop sexist attitudes.

Smartphones have transformed the gaming world, making it accessible to all ages and demographics. Yet beyond the low price point compared to dedicated consoles, why do people invest so much time in mobile titles? Canvas8 spoke with 20 Britons to discover why they’re catching Pokémon and flinging Angry Birds.

The media trope of the PC gamer – that gawky, geeky kid that’s hunched over his desktop computer while he wolfs down snacks and kills boars on World of Warcraft – may be a relic of the past. New research shows gaming among Gen Z – much like everything else – is going mobile.