A common perception in China is that good looks get good jobs. Homegrown cosmetic surgeons have got a bad rep, and in 2014, 200,000 Chinese medical tourists travelled to South Korea in search of physical perfection. Can Yuemei prove it’s a trusted online marketplace for cosmetic ops in China, and will it give the industry a much needed reputational face-lift?

L'Oréal’s Makeup Genius app, which lets women virtually try out new eyeshadow shades, has been downloaded 14 million times since it launched. China has proven to be a big market, not just because it has a huge number of internet users, but because it allows women to try out heavy make-up in secret.

Lightening lotions and potions account for 16% of the $80 billion Asian cosmetics industry. Nivea has launched a deodorant that keeps you fresh, while whitening and tightening underarms. But does this product address a real need? Or create a new complex for beauty-conscious women?

Asia’s selfie culture is promoting a homogenised beauty standard. To secure a chunk of the saturated Asian beauty market, Chanel has set out to break this notion of standardised beauty by promoting products that deviate from the ‘natural beauty ideal’ in a Tokyo pop-up store.