Smartphone apps have become part of our everyday lives, but as they’re memory hogs and drainers of battery life, people are now looking to consolidate their home screens by deleting underused icons. When it comes to news, however, Apple is giving smartphone and tablet users another option.

Advertisers are always seeking ways to catch the consumer eye, and they’re now moving beyond tailoring messages merely based on age and gender. Canvas8 spoke with Christopher Summers, assistant professor at the Darla Moore School of Business, to find out why behavioural targeting really sells.

WeChat does almost everything; it’s a messaging service, social platform, marketplace, and a place to do life admin. And now, its users can snatch the latest Lady Dior bag straight through the app after French fashion house Dior became the first designer brand to sell its handbags through the platform.

The luxury goods market is worth €224 billion, so it’s no surprise that when it comes to change, many top-tier brands see no point in fixing something that doesn’t seem broken. But has a conservative approach to brand messaging grown stale? And how does luxury fit into a world of tweets and likes?