It may have once satirised branded content – “oh, awesome, a sponsored post by a snack food company on my favorite media website” – but with the creation of an in-house advertising agency, The Onion will now cater to marketers with native videos and articles. Why would any brand pay to be ridiculed?

From politicians to vloggers, digitally captured faux pas have become the fodder of much debate across media. But what makes cringe-worthy moments – which inspire feelings of embarrassment, awkwardness, and even pity – so captivating amid the stream of content fighting for our attention?

If the Obama presidency taught us anything, it’s that the world loves a bromance. Now, a study has found that the benefits of close, affectionate friendships between men go well beyond making the internet laugh; they are “loosening the straightjacket of traditional masculinity.”

Sweden’s deputy prime minister is trolling Donald Trump through Twitter to make a point about women’s rights. With young people notoriously politically disengaged, politicians are using comedic techniques to enable serious issues to gain a wider audience.