A cruise holiday is often regarded as a traditional pastime, reserved for relatively well-off Boomers. Now, Carnival is trying to attract a younger crowd, bringing an element of personalisation to the high seas with the Ocean Medallion – a wearable that functions as a digital concierge for guests.

Once thought to be only for retirees, cruises have been growing in popularity, with one in five under-25s considering taking a holiday on the seas. And from week-long river trips to round the world adventures, Germans are topping the charts for Europe's biggest cruise lovers.

Spending a night in the great outdoors – whether at a festival or on a camping trip – is a dreaded prospect for some people. But they won’t have to put up with soggy sleeping bags and shoddily assembled tents at the Pop-Up Hotel, which creates a five-star hotel experience in almost any location.

In place of a work-to-live mentality, work has become a lifestyle choice for Gen Y, extending into their travel plans. Others go abroad to spend, with visitors to NYC spending 25% of their travel money on shopping. The second in our two-part series looks at travelling to work and shop.