People in India drink to get buzzed. Strong beer, with an alcohol content above 5%, accounted for 83% of all beer sold in 2012 – with that figure expected to rise to 90% by 2019. Tuborg Booster Strong fruit flavoured beer wants to quench the thirst of this growing market.

Sipping a beer while showering might seem strange, but for many young drinkers it's the perfect prelude to a night out. Swedish creative agency Snask has designed a mini-beer that’s perfect for this 'pre-loading' ritual. But is it encouraging dangerous new habits?

Heineken, the second-largest brewer in the world, has launched a new beer. But those looking to get drunk off it may be disappointed – Heineken 0.0 is a new non-alcoholic beverage that caters to teetotallers and those who are looking to moderate their consumption with a softer option.

Wine is becoming more mainstream in India, but there's a relatively low understanding about what these drinkers actually want. People don’t see Pinot noir or Sauvignon blanc – they see red or white. But as they learn more about the tipple, they’re also drinking more of it.