Work can be a difficult place for new mums, particularly if they have to travel on business. IBM is offering breastfeeding employees a service that ships their breast milk home, cementing its position as a female-friendly employer. But is this really a priority problem for working mothers?

From the ‘choo choo train’ and ‘flying aeroplane’ to eating it themselves, parents have a variety of techniques to get their kids to open wide and finish their dinner. But beyond just showing their little one how tasty it is, parents are also testing out baby food for themselves.

US start-up Ambrosia Milk offers safe breast milk with a premium positioning that’s distinct from existing sources like milk banks, online forums and a thriving black market. As breastfeeding becomes increasingly politically charged, could this natural necessity become a commercial commodity?

Becoming a parent is one of life’s most stressful – albeit cherished – moments. With Brits spending an average of £1,619 to prepare for a baby, some mums are buying on their smartphones at all hours. But how do new mothers really like to shop? And which brands are meeting their needs?