Supercentres are well positioned to introduce people to the latest gadgets as they shop, but how is tech adoption by brands impacting the future of retail? In the second of a two-part report, we examine how big box retailers in the US are using data to enhance the in-store experience.

Beacons may not have caught on as many initially predicted, but they’re now smaller, smarter and starting to impact sales; it’s thought they’ll influence $40 billion in sales in 2016. Can apps like Notify Nearby get the tills ringing through personalised notifications and curated content?

Do you love the sales, but can’t bear the queues? Maybe you’re partial to a quiet drink with friends, but the thought of a bar on a Friday night leaves you feeling anxious. Google now enables people to track the busyness of public spaces in real-time, so they can make their plans accordingly.

Have you ever gotten lost at an airport? Or struggled to find a place to sit in a department store? People have become accustomed to using GPS when getting from A to B, and Pointr is now looking to provide the same kind of simplicity and convenience when navigating any indoor space.