Young people in Germany are occupying themselves with work or education, and it’s keeping their economy enviable. With an education system geared towards readying young people for the realities of the job market, Germany is tapping into profit that many countries are missing.

Getting a university degree was once seen as a useful path to a lucrative career. Yet high tuition fees are deterring many, especially given that employers are increasingly looking beyond academics, instead considering a range of other factors. So is the traditional degree a thing of the past?

You’d imagine starting university to be a time of excitement and new beginnings. But survey results from the US suggest it’s marked by a less than uplifting set of emotions. As the pressure to achieve ramps up, college students are stressed and anxious even before they arrive.

Storytelling has become a guiding principle for great marketing, letting companies neatly fit into consumers’ lives. But with one well-timed ad capable of changing someone’s shopping habits for years, how can brands address our milestone moments without seeming opportunistic?