There are over 132 million pets in Brazil, making the country’s pet sector the second largest in the world. National chain Petz is looking to capitalise on a market that’s growing 10% annually, but how is it driving cat and dog owners out of local pet shops and into its megastores?

Buying organic rabbit food, brushing your cat’s teeth, and sending your dog for hydrotherapy are no longer considered eccentricities. Pets are taking on human status, and they’re being treated accordingly. How can brands help enrich the lives of pet parents and their beloved fur babies?

Cats may be the unofficial mascots of the web, but canines are now having their moment. Dogspotting is a Facebook group where people share images of the random pooches they encounter in their daily lives. But what's so appealing about taking photos of other people's pets as a sport?

The UK is a nation of animal lovers, yet with the average lifetime cost of owning a dog being £16,000, getting one is an impossible dream for many people. Now, thanks to BorrowMyDoggy, those that crave the companionship of a canine can share a pooch at the touch of a button.