The thrill of anticipation is no longer appealing to people, who are far more fond of instant gratification. For the first time since the inception of the online shopping era, standard shipping has fallen behind next-day delivery in the UK, setting a new norm for a society that expects everything on demand.

Perks like free and next-day delivery have become the norm in online shopping, but returns are lagging behind. Aiming to make the process faster, easier and smoother is Happy Returns, which lets shoppers take unwanted items to Return Bars located in malls and stores to get an instant refund.

ASOS has long been focused on improving the customer experience; fashionistas are treated to weekly podcasts, monthly magazines and rewards for online engagement. It's now launching Precise, a personalised delivery service, to further sweeten the deal for its customers.

Waiting for a new pair of shoes to arrive could soon be a thing of the past. Shoppers have never been more impatient, and with services like Uber and Amazon Prime having raised the bar, they’re looking for immediacy, which is seeing click-and-collect services flourish as a result.