With diminishing brand loyalty and ever cheaper competitors, supermarkets have to work hard to get shoppers coming back. A popular strategy is promising to beat the price of other stores, but research suggests that this isn’t any more effective than price matching.

From the UK to Japan, people are proudly heading to cheap and cheerful fixed price retailers to buy everything from household essentials to party gifts and cosmetics. Why is this shopping experience so attractive? And can these stores stand the test of time in a competitive retail environment?

Psychologists have long thought we judge experiences based on their most intense moment, and their final moment. But new research suggests this changes depending on how much we fork out for an experience. How can brands make the most of our price-based perceptions?

We know that seamless payments can affect how we splash out, but could they also impact how we feel about the things we’re buying? Canvas8 sat down with Dr. Avni Shah, co-author of ‘Paper or Plastic?’, to understand how the method by which we pay influences product satisfaction and brand loyalty.