Gender neutrality has been a hot topic in the media in recent years, and high street retailer Zara is weighing in on the conversation. Its new genderless clothing line – named ‘Ungendered’ – includes jeans, t-shirts and sweaters that can be worn by men and women alike.

The popularity of people like Caitlyn Jenner and Laverne Cox is symbolic of the fact that gender fluidity is the civil rights issue of the modern day – and it's the next to lay claim to the public bathroom. Pressure is mounting for the likes of shopping centres and restaurants to adapt accordingly.

The Sims has removed gender divisions. While earlier versions of the game restricted the haircuts, clothes and physiques players could give characters, an update will make all content accessible regardless of gender – ideal for a new generation of players who are more accepting of sexual fluidity.

Being a woman is expensive. The ‘pink tax' on women's products adds extra costs for female consumers, who already pay more due to 'luxury' taxes on essential items like tampons. In response to consumer demand, Boots has changed the way it prices items in a display of equality.