Signal6 Mar 2017
Sotheby’s is using VR to sell art

In time for its March 2017 auction in London, Sotheby’s has created a 360-degree VR film, allowing prospective buyers to step into surrealist pieces by the likes of Dalí before they decide to buy. Galleries and museums are already adapting to the digital era, and it seems art auctioneers are following suit.

Sotheby’s is using VR to sell art