With 79% of Brits rarely or never clicking online ads, brands are wasting huge sums of money on ineffective advertising. So how can companies entice consumers to voluntarily eyeball their content? Canvas8 sat down with 15 British men and women to find out what they think about online ads.

After a long history of underrepresentation in the movies, actors are calling out the industry and boycotting the Oscars. The screen is being scrutinised as a discriminatory space and with their own share of screentime, businesses will do well to ride the surging wave of emotional correctness.

In the US, Gen Y is the most diverse generation in history; 43% identify as non-white and 7% identify as LGBT (four points higher than average). Having grown up in a culture that celebrates diversity in race, gender, ethnicity and sexual orientation, equal rights seem like a no-brainer.

Native advertising has exploded over the internet in recent years. But for many consumers, figuring out what’s been paid for and what’s strictly editorial can be confusing. Nathaniel Evans, who studies the phenomenon, explains to Canvas8 why people often don’t recognise sponsored content.