Religious people can find that everything from ethical codes to long-term decisions are affected by their choice to believe. Yet despite the fact these belief systems hold such weight over those that adopt them, marketers and media outlets alike shy away from religion. Why?

From attending Sunday services to saying grace before tucking into dinner, church was once a cornerstone of upstanding American society. But new research from San Diego State University suggests that the majority of young people – especially teens – no longer believe in God.

When you give to charity, how do you know where your money’s going? By cutting out the hidden cost structures used by many non-profits, GiveDirectly offers transparency on each donation to improve accountability and potentially influence Gen Yers to give more.

We know that seamless payments can affect how we splash out, but could they also impact how we feel about the things we’re buying? Canvas8 sat down with Dr. Avni Shah, co-author of ‘Paper or Plastic?’, to understand how the method by which we pay influences product satisfaction and brand loyalty.