Why are Indian families shrinking? What’s to become of the tradition of the home-cooked family meal? And how are Dalits fighting against age-old inequalities? This Cultural Snapshot uses local statistics and case studies to explore behavioural norms shared by Indian people in 2016.

The iPhone is India’s most sought-after status symbol. Gadgets are where it’s at, and as consumers get more confident buying and selling them online, they’re taking ownership of Facebook to tailor the digital marketplace to their needs.

The stigma around discussing sex lingers in rural India, which makes family planning difficult. With men still considered the heads of households, women are struggling to be included in this conversation, but SMS-based health service CycleTel wants to change that.

There were many casualties following India’s demonetisation initiative – not least the country’s women, who relied heavily on the cash economy. But among the chaos that ensued, Apple was a surprise beneficiary, as people splurged on iPhones in order to get rid of their cash quickly.