One of the biggest challenges airlines face is keeping passengers entertained. Seat-back screens playing Hollywood blockbusters is the norm, but Voyage caters to a contemporary passenger preference for watching content on personal devices. Is this the future of in-flight entertainment?

Staying connected online is a priority for many people. And with Wi-Fi hotspots now on buses, in public spaces and at restaurants, it's becoming more than a priority – it’s an expectation. We don’t like being cut off, and it's affecting people’s decisions when it comes to booking holidays.

In 2013, over 3 billion passengers took to the skies. As airlines aim to make flying as simple as taking the train, could everything people would normally associate with air travel – endless queues, bad food, cramped, uncomfortable seats – be about to change for the better?

With the average UK commute lasting 38 minutes, communications that provide convenience, entertainment or a simple distraction can make the time spent travelling feel shorter. But what do people read, play or buy going from A to B? And how are brands engaging this captive audience?