More than 600 million people use Facebook Messenger each month to send texts, photos and videos. In March 2015 at the company’s F8 developer conference, Zuckerberg announced that you’ll soon be chatting to your favourite brand via the platform as easily as you do your best mate.

Private messaging is an ideal medium to do the obvious – open a dialogue and conduct a conversation. In fact, 59% of all US social sharing now occurs in private channels. But while people are happy to chat to their mates on platforms like Facebook Messenger, how can brands get involved?

With 79% of Brits rarely or never clicking online ads, brands are wasting huge sums of money on ineffective advertising. So how can companies entice consumers to voluntarily eyeball their content? Canvas8 sat down with 15 British men and women to find out what they think about online ads.

These days, digital security is a touchy subject – and one that makes great headlines. See the stir caused when the FBI hacked an iPhone without Apple’s help. At a time when privacy is expected to be a priority, WhatsApp has announced its service is now encrypted end-to-end.