From televised musical spectaculars to streams of explosions on Periscope, live news and entertainment is available in more varied and accessible forms than ever. But in a multi-channel, multiplatform universe, how do you go about finding an audience for what’s happening right now?

Modern blockbusters are filled to the brim with CGI, but there are only so many unbelievable stunts an audience can watch before they cease to be impressed. With this in mind, 20th Century Fox turned instead to the lure of live entertainment for its awe-inspiring Assassin’s Creed advert.

Whether it's Snapchat or PewDiePie – the internet is always spewing out hype-shrouded phenomena, often understood exclusively by Gen Z. The latest is Periscope; one in a slew of apps that let users film live-streamed video from their smartphones. Do we really want to watch someone film a video selfie?

The number of people Googling symptoms and diagnosing themselves has reached worrying proportions, with 20% of Brits now turning to the web rather than visiting a GP. Be Your Own Doctor is a new programme from Channel 4 that wants to help viewers navigate this potentially confusing world.