While 76% of men feel pressure to look good, seeing a bloke stroll into a brow bar or waxing salon could still raise an untamed brow or two. But London-based The Beauty Block has located both above A Wanted Man – a male-centric canteen that acts as an acceptable gateway to grooming.

The sun-kissed look that tanning products now provide is far from the streaky mess that used to be associated with ‘faking it’. Self-tanning is on the rise – sales of oils, moisturisers and lotions increased 39% between 2015 and 2016 – but why are people opting to get their glow from a bottle?

In a country notorious for its terrible weather, British women – and men – have long turned to fake tan to achieve that ultimate golden glow. But with sales of self-tanning products on the decline, it seems orange isn’t the new black after all. Are Brits turning away from tanning for good?

2015 was the year of the man bun, and as long hair and beards have become part of the mainstream, men are getting experimental. The male hair care product market is set to be worth £68 million by 2019, but what are the attitudes and spending patterns of these follically-focused blokes?