Instagram introduces a live-streaming function

Signal14 Dec 2016

Instagram has announced a new live video feature, making it the latest social platform to enter the increasingly congested streaming space. But by framing streams as truly temporary – while competitors' videos stick around – it's tapping into the perpetual fear of missing out.

©Leo Hidalgo (2016)

case study·
20 Apr 2015

Periscope: how live-streaming went mobile

case study·
20 Apr 2015·
LAST UPDATED 13 Oct 2023

Whether it's Snapchat or PewDiePie – the internet is always spewing out hype-shrouded phenomena, often understood exclusively by Gen Z. The latest is Periscope; one in a slew of apps that let users film live-streamed video from their smartphones. Do we really want to watch someone film a video selfie?

case study·
6 Dec 2016

Airtime: injecting intimacy into the virtual world

case study·
6 Dec 2016·
LAST UPDATED 13 Oct 2023

From live-streaming platforms to messenger apps, social media connects people with thousands of ‘friends’ on a daily basis. But while a scroll and a ‘like’ might satisfy some, Airtime is gearing up multi-party live video. Is this the return to intimacy that the connected generation is hungry for?

case study·
18 Feb 2016

Snapchat: sending a perfectly timed message

case study·
18 Feb 2016·
LAST UPDATED 13 Oct 2023

If you knew that this was the only chance you’d ever get to read this sentence, would you pay closer attention? Snapchat’s ephemeral messages are a more human way of relating digitally, but they offer more than just a carefree share. Their fleeting nature asks us to stop and pay attention.