Girls’ Night in is a members-only Facebook group for LA’s hottest and coolest women, who whisper and giggle between themselves. And while its ranks are small by internet metrics, these women are highly engaged. So what’s got them sharing their deepest secrets with 1,500 friends they’ve never met?

Whether it's Snapchat or PewDiePie – the internet is always spewing out hype-shrouded phenomena, often understood exclusively by Gen Z. The latest is Periscope; one in a slew of apps that let users film live-streamed video from their smartphones. Do we really want to watch someone film a video selfie?

Between shows like The X-Factor and apps like Periscope, live entertainment is more popular than ever. Facebook Live launched in April 2016, but with two murders having been streamed on it within weeks of launch, should developers more carefully consider how it could be used?

Online abuse has people choosing not to speak up, and the individuals it’s silencing are often the minorities that most need advocating. With victims of online harassment likely to tune out of the discussion altogether, the need for brands to speak up is stronger than ever.