Young Brazilians who identify with traditional religious, societal and family values have become more vocal in recent years, expressing their views on everything from politics to drugs to sexuality both online and offline. But who are these new conservatives, and what’s driving their beliefs?

Brazil’s high crime rates have many citizens looking to protect themselves – and their property – through technology. Me Appego is just one in a variety of safety measures available for drivers nationwide, letting users track their cars via an app and a small GPS device in their glove box.

In the past five years, 210,000 people in São Paulo swapped their houses for flats. The idea of buying into an estate is increasingly appealing to people across backgrounds, ages and classes, but why are they choosing to make their homes in condos rather than traditional houses?

Why are Brazilians splashing on beauty services when they’re skint? What’s got them bringing the bar into the home? And why are family dynamics changing so drastically? This Cultural Snapshot uses local statistics and case studies to explore behavioural norms shared by Brazilians in 2016.