There are over 42 million evangelical Christians in Brazil, forming a diverse group who don’t just attend church to pray, but also to socialise and form relationships. So what does it mean to be an evangelical? And why are churches attracting so many people in this day and age?

In the West, energy drinks are a youth habit – whether mixed with Jägermeister on a night out or knocked back in the hope of powering through essays. But in the more conservative country of Saudi Arabia, what factors attract young people to these drinks?

Religious people can find that everything from ethical codes to long-term decisions are affected by their choice to believe. Yet despite the fact these belief systems hold such weight over those that adopt them, marketers and media outlets alike shy away from religion. Why?

Blessing ceremonies? Power stones? Cultivating one’s ki energy? Gen Yers in Japan aren't just embracing these things – a growing number are spending on them, too. Amid economic turmoil and rampant Americanisation, young Japan is turning to religion for both their personal and national identities.