Native advertising has exploded over the internet in recent years. But for many consumers, figuring out what’s been paid for and what’s strictly editorial can be confusing. Nathaniel Evans, who studies the phenomenon, explains to Canvas8 why people often don’t recognise sponsored content.

This opening cut of Past Forward has all the signifiers of a Hollywood blockbuster’s trailer – an acclaimed director, a trio of starlets in leading roles and an emotionally involved narrative. Except this isn’t a big-budget movie – it’s a short film commissioned by Prada.

Superheroes have been influencing kids for generations. But are they teaching them the right lessons? Challenging the dominance of male comic heroes, DC Comics has announced an 'unprecedented' plan to repackage its female superheroes and super villains for girls aged 6 to 12.

With millions using AdBlock and just 24% of users scrolling down on native ads, brands can struggle to reach online consumers. Yet 90% of EasyJet’s six million monthly passengers read its in-flight magazine Traveller. We speak to Ink Global’s Jonny Clark to discover what makes engaging branded content.