Apparently, diamonds are no longer forever. As HNWIs increasingly spend on experiences over possessions, online jewellery start-up Opulent is the latest example of the sharing economy going luxe. It’s a $100,000-a-year service that lets subscribers trade pieces in once they’re over them.

While it seems contradictory to buy new products in a bid to live with less, Minimalism & Co. is making it easier to lead a minimal life with its subscription boxes. For $95 every three months, it delivers purpose-driven essentials to people aspiring to live a highly curated lifestyle.

Global menswear sales are set to reach $110 billion by 2019, up 36% on 2014. In response, there’s been an influx of stylish start-ups focused solely on men. Curatum is a discovery platform offering one new product each day. Is a minimal, mobile model the right way to get the modern man spending?

As people spend less time in traditional communities, they’re seeking connections beyond religion and family. Memberships with organisations or brands can create loyalty and boost revenues, but the reasons to join Scientology or Sainsbury’s are vastly different. So why do people become members?